What information is most important for buyers?
In this quick speed read we take a quick look at what is important to buyer during their search for property
- Three quarters (75%) of buyers said a floor plan was very important information when searching for a property, according to the 2020 Property Academy Home Moving Trends Survey analysed by Dataloft.
- Quality of photographs (55%), description (52%) and number of photographs (50%) were also very important in a property search.
- Despite the pandemic stopping physical viewings during Lockdown One, only 16% of buyers said a video tour was very important.
- Energy Performance Certificates were more important to older buyers than younger buyers. 31% of over 65s said it was very important, compared to 20% of under 35s. Source: Dataloft, Property Academy Home Moving Trends Survey 2020
