Could overpricing your home cost you more than just time? Figures reveal that homes sold without a price reduction found buyers in just 33.6 days, compared with 80.8 days for reduced properties. Discover why pricing correctly from day one can also significantly reduce the risk of a sale falling through.
Of homes listed and sale agreed (sold stc) up to June 2026, seven in ten had no price reduction. They also reached that sale in an average of 33.6 days, compared with 80.8 days for homes that had been reduced.
Yet there is more to a successful move than finding a buyer.
Of homes that went sale agreed (Sold STC), 14.5% of those with no price reduction fell through, compared with 31.5%of those reduced beforehand.
We want you to achieve the best price for your home. That means looking carefully at the evidence, setting an asking price that attracts serious buyers from day one, and giving them a reason to compete for it. Testing a higher price and reducing it later can be tempting. But your first weeks on the market are so valuable. It’s a fine balance of good pricing and good marketing. Let us help you make the most of those initial weeks.
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